Hey I’m Shan! Senior Brand & Digital Designer

Owner of Avella Creative

Why ‘Avella’ ? My daughters names are Ella and Ava! It’s only natural that I name my Freelance business ‘Avella Creative’.

I’m known for building brand strategy and guidelines, campaign creative and visual communication. I give brands a face, a voice and a personality - helping them sell, grow, reach the right people and make a lasting impact.

QUICK LINKS

A digital tablet displays an advertisement for strawberry jam donut flavor protein snacks, featuring images of donuts with strawberry jam, promotional text, and pricing details in a red and yellow color scheme.
CLIENT WORK
Black cover page of a brand identity system booklet titled 'Death by Zero' with a small yellow icon above the title, indicating it is for Australia, with additional text 'Brand Identity System + Playbook' and 'Zero Fucks Given 2025 Edit' at the bottom.
BRANDING
A woman taking a selfie with a smartphone, holding a pineapple in her other hand, and wearing a green leafy patterned jacket and red earrings, with the word 'why' in bold white letters and colorful background.
Laptop displaying a website for Crimson Finch brewing company, featuring beer taps with colorful labels and the text "Celebrate Being Free".
UI DESIGN
UX DESIGN

People who I have worked with…

Neon-style line drawing of a woman wearing glasses, with her hair tied back, using pink lines on a black background.
“Shannon from Avella creative helped create the perfect logo to showcase our soon to launch clothing line - Iron Addiction. Shan understood our vision and brand essence straight away and seeing the mood board you could tell she just got it. Looking forward to continuing to work with her into the future.”
— Duncan - Iron Addiction
“I have worked with Shannon on numerous graphic design projects over the years and always found her to be professional, great at communication, and a joy to work with, while bringing a much needed creative streak to the table. If you are looking for a designer with attention to detail and a personal touch Shannon is awesome.”
— Sam - Sam Clarke Creative
“Shannon not only produces the most incredible work, but also helps educate you on the importance of certain elements of design and how it translates into different mediums. It’s more than just a logo or a piece of design, Shannon holds your hands and truly listens - meaning the end result is beyond what you can imagine!”
— Chelsea - Dose Cerimonial Cacai
The Nike logo with text that says "Just Do It" and a small swoosh symbol.
Black T-shirt with the text 'Funky Sock Co' in bold grey letters.
Logo for Oscar Oscar Salons in black text on a white background.
Black and white logo of a nutrition warehouse with the words "NUTRITION WAREHOUSE" and the tagline "BIG BRANDS WAREHOUSE PRICES".
Black background with large, bold, white letter 'W' in the center.
Black sign with large outlined letters spelling 'MERCOUR' and smaller outlined letters spelling 'HOTELS' beneath.
Black and white portrait of a woman with glasses, wavy hair, a necklace, and a bracelet, standing with her hand on her hip against an abstract background with purple and black shapes.
a stylized drawing of a pink flamingo standing on one leg with a black background

Let’s Work Together